For Consumers, you can use these factors:
- Age
- Income
- Gender
- Marital Status
- Households with Children
- Age & Gender of Children
- Homeowner / Renter
- Home Value
- Year Home Built
- Length of Residence
For a small additional fee, you can also use:
- Vehicle 1 - Make
- Vehicle 1 - Year (1988 - Present)
- Vehicle 2 - Make
- Vehicle 2 - Year (1988 - Present)
- Households with Seniors
- Housing Type
- Credit Card Indicator
- Credit Card Users
- New Bank Card Issued
- Range of New Credit
- Number Of Credit Lines
- Ranking Invitation to Apply Approvals
- Underbanked / Cash Transactor
- Heavy Transactor
- Mail Order Donor
- Mail Responder
- Mail Order Buyer
- Types Of Retail Purchases
- PC Owner
- Online Purchase Indicator
- PC DSL/High Speed User
- Date of Birth
- Education Level
- Occupation
- Number of Children
- Investors
- Net Worth
- Ethnicity
- Ethnic Country
- Religion
- E-mail Users
- Home Purchase Date
- Primary Loan Date
- Loan to Value Range
- Available Home Equity
- Hobbies & Interests
- Adult Age Ranges in HH
- Age Head of Household
- Aggregate Vehicle Value
- Claritas Income Producing Assets
- Consumer Prominence Indicator
- Deliverability Score
- Delivery Drop Point Indicator
- Dominant Vehicle Lifestyle Indicator
- Ethnic Language Preference Codes
- Head HH Education
- Head HH Occupation
- Head of HH only
- Hispanic Country of Origin
- Household Size
- Household Status Indicator
- Cellular User Model
- International Long Distance User Model
- Internet User Model
- Long Distance User Model
- Highly Likely Investors
- LifeStyle Dimensions
- Market Decile
- Market Value Model Indicator
- Neilsen Codes
- Net Worth
- New Car Size
- Number of Address Lines Present
- Number of Adults
- Number of Contributing Sources
- Number of Generation in HH
- Number of Vehicles
- PC Operating System
- New Car Buyer
- Retail Activity - Date of Last Activity
- Young Adult
- Presence of Bank Card
- Presence of Pool
- Real Property Lender Type 1st
- Real Property Loan Amount Range 1st
- Real Property Property Type
- Real Property Purchase Amount
- Real Property Real Estate Investor
- Real Property Year Built
- Software Buyer
- Truck/Motorcycle/RV Owner
- Working Woman Indicator
- ZIP4 Record Type
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For Businesses, you can use these factors:
- Business Type (SIC)
- Employee Size
- Sales Volume
- First year in business
- Headquarters / Branch Indicator
- Minority Owned Business
For a small additional fee, you can also use:
- Exact Employee Size
- Exact Sales Volume
- Top Contact Name
- Telephone Numbers
- Minority Owned Business
- Franchise Indicator
- Contact Name Year Born
- Cottage Industry
- Import / Export Business Indicator
- Owner's Ethnicity
- Owns / Rents
- Number of Computers
- Public / Private Indicator
- Small Business Indicator
- Square Footage
- Subsidiary Indicator
- Women Owned Indicator
- Gender
- Website URL
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